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Digital Marketplace (DMP)

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Digital Marketplace (DMP) is an initiative to create an environment in which government agencies can procure cloud software (SaaS) quickly and fairly.
We aim to improve the quality of administrative services and realize a sustainable digital society by reviewing the conventional cumbersome IT procurement process, improving transparency, reducing procedural burdens, and promoting the entry of various business operators.

Table of Contents

1. Overview

Conventional IT procurement by government agencies has been centered on comprehensive evaluation bidding method, and the complicated procedures required to build systems from scratch and the long periods required to complete procurement have been a challenge.
To solve these issues, the Digital Marketplace (DMP) catalog site was opened to the public, and by having business operators register SaaS products and implementation support services provided on the market, the government and local governments have established environments that can efficiently search and select them.
DMP enables cross-sectional comparison of information necessary for procurement, such as security information, function, and price, so that administrative agencies can easily search for software that meets their needs. By searching and selecting software services according to specifications, discretionary contracts and designated competitive bidding are possible, and speedy procurement is realized.
In addition, by encouraging a wide range of business operators to register, the government will promote the entry of various business operators, including SMEs and startups, into public procurement, which will lead to the improvement of competitiveness and the quality of administrative services.

DMP Introduction video

2. Benefits of Deploying DMP

For government agencies

  • Quickly find the SaaS you need
  • Reduce the burden of procurement procedures
  • Ability to choose the best service from a variety of options

For Business

  • Expand opportunities for participation in public procurement
  • Small and medium-sized companies and start-ups can also register
  • Direct appeal of services to government agencies

3. How and how to use DMP

The features and usage of DMP are introduced in guidebooks and on video.

Please refer to the following for the preparation and operating procedures for use.

The DMP logo is based on the "M" in "Market." It symbolizes the digital bridge that connects governments and companies, and encapsulates the meaning of "Merge," "Mediate," and "Modernize." With a design that combines innovation and familiarity, it embodies "a people-friendly digitalization where no one is left behind" and the co-creation of public value by diverse stakeholders.

We provide logos and brand materials to businesses, government agencies, and the media. Please use them for a wide range of media, including websites and pamphlets.

Please review the Visual Identity Guidelines and Acceptable Use Policy before applying to use the Logo and Featured Marks. Once you have applied, you may download and use the data.

DMP Visual Identity Guidelines

These guidelines clarify the background, design philosophy, and usage of symbols, logotypes, colors, typography, and other elements that visually symbolize DMPs. They provide guidelines for achieving consistent brand communication.

For those who want to introduce and publicize DMPs

DMP logo data is provided.

An image of a DMP logo, which is a blue M with the word DMP below it

To business operators who have already been listed on the DMP

Data of the DMP placement mark is provided. Business operators can use it after posting the service on the DMP catalog site.

DMP placement graphic showing a white M on a blue box background with DMP below it

5. Articles

The Digital Agency owned media introduces DMP initiatives. Please take a look.

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