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Minister for Digital Transformation Matsumoto observed an initiative utilizing My Number Card in Asahimachi, Toyama

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On January 14, 2026, Minister for Digital Transformation Matsumoto visited Asahimachi, Toyama, to observe an initiative that utilizes My Number Card. Asahimachi is promoting the use of My Number Card by residents through the public service pass " LoCoPi Asahimachi ." In addition, to solve local mobility issues, we are developing "Noccaru Asahimachi," a public transportation that uses the private cars of residents moving around the town, as a cooperative service that utilizes the local community.

1. Purpose of Visit

By observing Asahimachi's efforts to utilize My Number Card and develop mutual assistance and co-creation services in cooperation with local communities, and by exchanging opinions with local governments, businesses, and residents, we aim to expand the use of My Number Card and promote the horizontal development of the efforts.

2. Registering to use the LoCoPi Asahimachi public service pass

To use "LoCoPi Asahimachi," you need to register as a My Number Card at the Asahimachi Municipal Office. Minister for Digital Transformation, Asahimachi, has registered for "LoCoPi Asahimachi" in his My Number Card at the Matsumoto Municipal Office.

(Registration to use LoCoPi Asahimachi)
While receiving an explanation from a staff member wearing a blue jacket, Minister for Digital Transformation Matumoto held up My Number Card to an electronic device and registered to use the LoCoPi Asahimachi.

3. Use of local currency "LoCoPi Asahimachi Coin"

With the aim of creating a regional economic cycle, customers can make payments at commercial facilities and restaurants in the town as "LoCoPi Asahimachi Coin" by topping up the My Number Card with cash. It is currently available at 69 stores (as of December 5, 2025), and has been available at hospitals since June 3, 2025. Minister for Digital Transformation Matsumoto observed hospital users making payments with "LoCoPi Asahimachi Coin" at Asahi General Hospital. He also personally topped up the My Number Card with cash at the Asahimachi Environmental Friendship Facility Rakuchi-no and made payments with "LoCoPi Asahimachi Coin" when purchasing special products.

(Hospital users making payments using LoCoPi Asahimachi coins at Asahi General Hospital)
Minister for Digital Transformation Matumoto inspects hospital users holding a My Number Card over a dedicated terminal at the reception desk of Asahi General Hospital.
(Payment seems to be made using LoCoPi Asahimachi Coin.)
Minister for Digital Transformation Asahimachi trying to make a payment by holding My Number Card over the payment terminal near the cash register at the Matsumoto Environmental Friendship Facility Rakuchino-no.

4. Observing the use of Children's monitoring service

"LoCoPi Asahimachi" provides a service in which notifications are sent to the registered e-mail addresses of families when a My Number Card or special card for children is touched by a dedicated reader installed at elementary and junior high schools, school buses, and other facilities in the town. Minister for Digital Transformation Matsumoto observed elementary school students touching their cards to the reader and received an explanation from parents about the protection notification.

(Parents explaining about the Mimamori Notification)
Minister for Digital Transformation Matumoto points at his smartphone as he receives an explanation from a parent and child about the Mimamori Notification.

5. Noccaru Asahimachi

The "Noccaru Asahimachi" is a shared service that uses the private cars of local residents to pick up and drop off neighbors who want to go in the same direction. It operates between designated stops on a membership registration and advance reservation basis. After getting on the Matsumoto Minister for Digital Transformation, I paid for it with a Machi Bus Ticket (LoCoPi).

(After getting on the Nockar Asahimachi, paying)
Next to the car, Minister for Digital Transformation Matumoto and a man are operating their smartphones to make payments using Machi Bus Tickets.

6. Exchange of opinions

Minister for Digital Transformation Matsumoto exchanged opinions with residents who use "LoCoPi Asahimachi" and users of "LoCoPi Asahimachi Coin" and heard how the service has taken root in their daily lives and how the payment of graduation gifts for junior high school graduates using "LoCoPi Asahimachi Coin" has led to a new economic cycle.

(Exchange of opinions with residents and business operators)
A scene of Minister for Digital Transformation Matumoto and several people exchanging opinions while sitting around a large table.

7. After the visit

Minister for Digital Transformation Matsumoto said, "When I looked at the site in this way, I realized that we are increasing the satisfaction of the townspeople by steadily doing what we can do." and "I saw a good example of digital transformation that can be realized only by a local government that is agile. Digital Agency must also consider how to spread it nationwide."

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