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Implementation of a Joint Request from the Seven Ministries and Agencies to Strengthen Measures against Spoofing and Fraudulent Advertisements on SNS, etc.

Published:

Today (August 7, 2026), Digital Agency, together with National Police Agency, Financial Services Agency, Consumer Affairs Agency, Ministry of Internal Affairs and Communications, Ministry of Justice, and Ministry of Economy, Trade and Industry, has issued a written request to large-scale businesses that provide social media, etc., to strengthen measures against spoofing fraudulent advertisements on social media, etc.

Overview

On social networking services and other social networking platforms, deepfakes are used to widely distribute fraudulent advertisements, including spoofing advertisements that use the portraits and audio of celebrities without permission (hereinafter referred to as "spoofing fraudulent advertisements"), and the damage caused by such advertisements, including investment fraud, is expanding.
These are not only likely to cause property damage to consumers and users who view advertisements, but also to significantly damage the social trust of impersonators. From the perspective of protecting consumers and users, etc., this cannot be overlooked, and the relevant ministries and agencies are considering countermeasures.
In light of the above situation, from the perspective of preventing damage to consumers and users, etc., National Police Agency, Financial Services Agency, Consumer Affairs Agency, Digital Agency, Ministry of Internal Affairs and Communications, Ministry of Justice, and Ministry of Economy, Trade and Industry have jointly issued a written request to Google LLC, LINE Yahoo Japan Corporation, Meta Platforms, Inc., TikTok Pte. Ltd. , and X Corp. in order to further strengthen voluntary efforts against spoofing fraudulent advertisements by platform operators.
Please refer to the attached document for the contents of the request.

Material

Contact Information

On the overall request

Group of Strategy and Organization Digital Agency

  • Email: imposter-ad _ atmark _ digital. go. jp
    • *"@" is displayed as " _ atmark _ " to prevent spam mail. When you send mail, please change " _ atmark _ " to "@" (one byte).

Measures against Special Fraud

Organized Crime Control Section No. 2, Organized Crime Control Division, National Police Agency Criminal Investigation Bureau

  • Email: Sotai2 _ tool _ atmark _ npa. go. jp
    • *"@" is displayed as " _ atmark _ " to prevent spam mail. When you send mail, please change " _ atmark _ " to "@" (one byte).

About the Internet Hotline Center

National Police Agency Cyber Police Bureau, Cyber Planning Division

  • Email: cyberkikaku-chousa _ atmark _ npa. go. jp
    • *"@" is displayed as " _ atmark _ " to prevent spam mail. When you send mail, please change " _ atmark _ " to "@" (one byte).

Matters concerning laws and regulations under the jurisdiction of Financial Services Agency

Securities Division, Financial Services Agency Banking and Securities Supervision Bureau

  • Email: syouken _ mutouroku _ atmark _ fsa. go. jp

Crypto Assets and Stablecoins Division, Financial Services Agency Asset Management and Insurance Supervision Bureau

  • Email: shikinkasou _ atmark _ fsa. go. jp
    • *"@" is displayed as " _ atmark _ " to prevent spam mail. When you send mail, please change " _ atmark _ " to "@" (one byte).

Regarding the inquiry to Consumer Affairs Agency

Planning Section, General Affairs Division, Consumer Affairs Agency

  • Email: g. kikaku _ atmark _ caa. go. jp
    • *"@" is displayed as " _ atmark _ " to prevent spam mail. When you send mail, please change " _ atmark _ " to "@" (one byte).

Utilization of My Number Card

Group of Service for Citizens Digital Agency

  • Email: mynumber _ team _ atmark _ digital. go. jp
    • *"@" is displayed as " _ atmark _ " to prevent spam mail. When you send mail, please change " _ atmark _ " to "@" (one byte).

Regarding the inquiry to Ministry of Internal Affairs and Communications

Information Distribution Promotion Division, Information Distribution Bureau, Ministry of Internal Affairs and Communications

  • Email: dads _ icbd _ atmark _ ml. soumu. go. jp
    • *"@" is displayed as " _ atmark _ " to prevent spam mail. When you send mail, please change " _ atmark _ " to "@" (one byte).

Commercial Registration of electronic certificate

Commercial Affairs Division, Ministry of Justice Civil Affairs Bureau

  • Email: denshi-ninsho _ atmark _ moj. go. jp
    • *"@" is displayed as " _ atmark _ " to prevent spam mail. When you send mail, please change " _ atmark _ " to "@" (one byte).

Operation of the Digital Platform Transparency Act

Digital Transaction Environment Development Office, Ministry of Economy, Trade and Industry Commerce and Information Policy Bureau

  • Email: bzl-digital-market-policy-office _ atmark _ meti. go. jp
    • *"@" is displayed as " _ atmark _ " to prevent spam mail. When you send mail, please change " _ atmark _ " to "@" (one byte).

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